To address these challenges, we first targeted low-priced keywords to attract traffic and boost sales volume, effectively drawing in price-sensitive customers. We aggressively pursued product ranking improvements by employing strategies such as targeting “Top of Placement” to enhance product visibility and improve overall sales performance. Additionally, we successfully reduced cannibalization by refining our product offerings and marketing strategies, leading to a sharper focus and increased efficiency.

Our efforts extended to optimizing conversion rates by updating listing content and images based on A/B testing results, significantly increasing conversion rates. We also managed out-of-stock issues for two SKUs in April effectively, ensuring minimal impact on sales and maintaining customer satisfaction.